Rated: PG13Synopsis: From M. Night Shyamalan, the writer/director of THE SIXTH SENSE and UNBREAKABLE, comes the story of the Hess family in Bucks County, Pennsylvania, who wake up one morning to find a 500-foot crop circle in their backyard. Graham Hess (Mel Gibson) and his family are told extraterrestrials are responsible for the sign in their field. They watch, with growing dread, the news of crop circles being found all over the world. SIGNS is the emotional story of one family on one farm as they encounter the terrifying last moments of life as the world is being invaded. "It's easy for a filmmaker to blow up the world -- but what Shyamalan does is much riskier. He tries to blow our minds. I was engaged by every inch of SIGNS." - Richard Roeper, Ebert & Roeper.
Following the smash hit The Sixth Sense (1999) and the under-performing follow-up Unbreakable (2000), directing phenom M. Night Shyamalan returns to the summer box office landscape that served as the backdrop for his cinematic breakthrough. In Signs, another paranormal outing for the writer-director, Shyamalan explores the eerie implications of a 500-foot crop circle that mysteriously appears on the Bucks County, PA farm of reverend Graham Hess (Mel Gibson). As Hess and his family (Joaquin Phoenix, Rory Culkin, Abigail Breslin) try to take stock of what the sign means, and how its message incorporates into their faith, they start to get the feeling they are not alone in the fields behind their house. Shyamalan re-teams with producers Frank Marshall, Sam Mercer and Kathleen Kennedy, and produces the project in association with his Blinding Edge Pictures banner and Touchstone Pictures. ~ Derek Armstrong, Rovi
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High Quality Content by WIKIPEDIA articles A sign is an entity which signifies another entity. A natural sign is an entity which bears a causal relation to the signified entity, as thunder is a sign of storm. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence. (Contrast a symbol which stands for another thing, as a flag may be a symbol of a nation) The way in which a sign signifies is a topic in semiotics and philosophy of language, see also Meaning (linguistic). Thus, for example, people may speak of the significance of events, the signification of characters, the meaning of sentences, or the import of a communication. These different relationships that exist between sorts of signs can help people and sorts of things that are signified can be called the modes of signification. The range of uses of signs are varied. They might include: the indication or mark of something, a display of a message, a signal to draw attention, evidence of an underlying cause (for instance, the symptoms of a disease are signs of the disease), a character for a mathematical operation, a body gesture, etc. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 142 Publication Date: 2010/07/21 Language: English Dimensions: 6.00 x 9.02 x 0.33 inches
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New Technology in Retail Signs on display in Lewisville
Signs of Growing Up - What's in Your Media Mix?
It's no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching if not maturity at least adolescence.
While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, dynamic signage in the retail environment has remained "well poised," "an emerging voice," and other euphemisms for not mainstream.
That's easy to understand, based on the timing of its arrival on the communications scene. A recent Self Service article reporting on the "Building Your Digital Signage Business" conference in Chicago last month, quotes CAP Ventures analyst Norman McLeod as saying that reasons beyond the control of the digital sign industry have held back its growth.
The article, by Bryan Harris, quotes McLeod as saying the 2000 bust of dot com companies sucked venture capital from the market. Then, "we saw the biggest decrease in advertising since they started tracking it," he's quoted in the article as saying, in 2002. Only in 2005, did the market fully rebound.
However, with that rebound have come a couple of signs that in-store and out-of-store dynamic signs may be hitting its stride. In Britain, the Screen Association has published the first-ever directory of UK-based digital signage networks that accept advertising from third parties, according to a report from Clickpress.com. The directory, "The Screen UK Advertising Networks Directory," provides a full index of 62 such networks with details about the networks and contacts at each.
Publication of the directory indicates that diffuse digital signage networks at least in the UK may be congealing into a definable market that advertisers, advertising agencies and marketing professionals can quantify, measure and ultimately specify in their media plans. That's a big step for in-store digital media on its path to reaching maturity.
In the United States, a similar development indicates dynamic signage may be entering adolescence. Clear Channel Outdoor, one of the leaders in the outdoor advertising market, announced last month that it was expanding its digital signage network with several new installations in Tampa, FL, and Milwaukee, WI.
Reporting on the move for MediaPost.com, author Erik Sass quotes company CEO of Clear Channel Outdoors Paul Meyer as saying the move will help Clear Channel attain its 2006 goal of deploying digital signage in four to six markets.
As with conventional billboards, the LED signs, which measure 14ft by 48ft, will be positioned near heavily traveled roads. However, use of digital sign technology will allow Clear Channel to "day part" advertising to better meet the advertising needs of its clients and potentially charge a premium.
As with news of the UK directory of digital signage networks, the latest announcement from Clear Channel demonstrates the congealing of the digital signage market into a medium advertisers can easily grasp. One can imagine national brand television advertisers supplementing their brand and product commercials on such giant electronic billboards. That opportunity will only grow as Clear Channel Outdoors and others build their inventory of outdoor digital signs across America.
What appears to be happening in the digital display market are the first signs of an amalgamation of individual signs and networks into something that more resembles a definable medium than a scattershot straying of public venues and retail shops with unrelated networks and signs.
Market researchers frequently set about measuring the strength of the digital signage market in terms of forecasts, such as researcher iSuppli's recent projection of a $12 billion dollar value by 2010, its true health may better be predicted with the formation of viable advertising markets that exploit these sorts of digital signage networks.
While no one would argue that these networks trumpet the arrival of a fully mature medium, such developments indicate digital signage is reaching adolescence.
About the Author
David Little is a digital signage authority with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media
. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Why Digital Signage Works.
