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SponsoRed Nhsf
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A Float in a Merchant-Sponsored Carnival $79.99 A Float in a Merchant-Sponsored Carnival - Premium Photographic Print |
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London For a Gala Evening Sponsored by Chanel $29.99 London For a Gala Evening Sponsored by Chanel - Photographic Print |
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Exterior of Information Center Sponsored by Us $79.99 Exterior of Information Center Sponsored by Us - Premium Photographic Print |
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Government-Sponsored Signs Pasted to Wall $79.99 Government-Sponsored Signs Pasted to Wall - Premium Photographic Print |
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Exhibition Modern Art in Advertising Sponsored $79.99 Exhibition "Modern Art in Advertising" Sponsored - Premium Photographic Print |
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Workers Getting Checkup at Union-Sponsored Medical Clinic $79.99 Workers Getting Checkup at Union-Sponsored Medical Clinic - Premium Photographic Print |
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City Sponsored and Approved Graffiti of Dunedin City $39.99 Bill Hatcher City Sponsored and Approved Graffiti of Dunedin City - Photographic Print |
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A Transmission Tower for the Eca-Sponsored Hydro-Electric Projects $79.99 A Transmission Tower for the Eca-Sponsored Hydro-Electric Projects - Premium Photographic Print |
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The Goinghome Lodge Band Parading for the Durham Gala Sponsored $79.99 The Goinghome Lodge Band Parading for the Durham Gala Sponsored - Premium Photographic Print |
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City Sponsored and Approved Graffiti on a Walkway in Residential Area $39.99 Bill Hatcher City Sponsored and Approved Graffiti on a Walkway in Residential Area - Photographic Print |
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Understanding Sponsored Search By Jansen, Jim $60.53 This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the everchanging implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing, and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations, and with enough detail to lead the interested reader to further inquiry Provided by publisher. Author: Jansen, Jim Subtitle: Core Elements of Keyword Advertising Publication Date: 2011/07/25 Number of Pages: 277 Binding Type: Paperback Language: English Depth: 0.75 Width: 6.25 Height: 9.50 |
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Understanding Sponsored Search (Paperback) $75.02 Description not available. |
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