http://www.neonlightssigns.info/shop-sign-rotate/
Shop Sign Rotate
Is this only funny to me?
I was shopping earlier today and near a contfruction zone the city put up a flashing rotating sign that read " Get hammered.." then it flipped over to say " Get nailed".
So ,we shoujd basically drive frunk and then have sex? Thanks for the advice Edmonton.
Sounds like someone is already frunked-up.
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BALANCING Automotive Service Sign 3D Embossed Plastic 5x21, Shop Rotate Brake ck |  |
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Atdec TH-30-50-RW Rotating Wall Mount
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Best Advert Ever For A Local Business
Digital Mobile Billboards Create New Opportunities
My name is Bret Pawlowski and I have started, built and operated a group of successful mobile billboard companies for over 12 years. At our peak Brands In Motion.com a.k.a. Happy Trucks and Billboards-4-Rent.com built and operated 28 advertising vehicles executing mobile and guerrilla marketing campaigns in The USA, Canada and South America. After 12 years in this business, it is my opinion that printed static, rotating and scrolling mobile billboards are obsolete. Here’s why;
1. Digital Mobile Billboard technologies have been tested and perfected and are being constructed daily in a variety of formats and price ranges. (I refer to Digital Mobile Billboards as an all-encompassing term to include Jumbo Screens, Jumbotrons, Portable L.e.d. Displays and any large format moveable display technology.)
- L.E.D. and other digital technologies are finally at the right price points for mobile applications. The cost per pixel for high resolution video L.E.D.s has dropped by nearly 50% over the past 3 years.
- The operational costs for drivers, storage, fuel, insurance, sales, marketing, and vehicle maintenance are almost identical for digital, scrolling, rotating or static mobile billboards.
- In our experience we spent nearly 50% of our time managing, tracking and correcting print production issues.
- Custom building digital mobile billboards or even converting static and scrolling mobile billboards to L.E.D.s is now an affordable and viable option. Support mechanisms are in place to help people get in the business and get through the learning curves quickly while minimizing costly mistakes.
- Advertisers realize benefits of pricing flexibility, rapid posting, as well as the ability to show dynamic content in multiple graphic formats like static graphics, video and animations.
- High Speed Wireless technology has opened the door for digital mobile applications allowing content to be updated almost immediately and on-the-fly to multiple locations.
- Vast global digital networks exist today that allow advertisers and agencies to place dynamic content on-line, on Out-Of-Home and indoor billboards with a few clicks of the mouse. Digital Mobile Billboards are now part of that global inventory.
- In 12 years, 85% of the advertising campaigns we were contracted for were for less than 10 days. Customers are becoming even more “event” and “promotion” driven.
10. In 2001 45% of our business was time-slot based, working several days per week but only a few hours per shift. Today 85% of our business is time-slot driven.
11. In 12 years, 70% of the customers we worked with sent us artwork late or to the wrong print specifications.
12. 60% of the time 3rd party large format printers created delays by either printing or finishing the job wrong or to sub-standard quality and/or delivering later than they promised.
13. Things have changed dramatically due to the power of the Internet and Mobile Phone Technology. Digital Mobile Billboards are uniquely positioned to deliver dynamic messaging using existing content from TV spots and Internet Video, like YouTube, virtually eliminating lengthy and expensive production processes.
14. The Internet and Internet Video have been helpful to our industry and yet formidable competitors to Mobile Billboards. Google, Yahoo and Bing are not just search engines, they are Advertising Agencies. Don’t fool yourself, Mobile Billboards compete against TV, Radio, Print and Internet for budget dollars so we need to use current technology to deliver content to consumers.
15. Digital Mobile Billboards are creating new profit potential for existing mobile billboard companies with local advertisers as well as national and international brand marketers.
16. Experienced consultation, fabrication, warranty, technical support, business development, network support, creative content management and financing options are available for new digital mobile billboard business operators as well as existing mobile billboard owners.
17. Static mobile billboards have become “common” because they are easily made. More vehicles have increased competition that continues to create downward pressure on the pricing and profitability.
Digital Mobile Billboards and JumboScreens have changed the way local businesses and national brands use mobile billboards. I say this with a high degree of confidence because we have placed ourselves at the center of the Digital Mobile Billboard business and have witnessed the increased demand and strategic use of this product. I’d like to take the opportunity to clarify a few points
1. We are not against scrolling, static or rotating / trivision type mobile billboards. We still own them, use them and recommend them for certain clients and certain types of campaigns.
- Even though the initial investment is larger, it is our experience that with everything factored in, Digital Mobile Billboards are more efficient as a business and are actually less expensive to operate, maintain and market.
- It is our experience that Digital Mobile Billboards offer far more benefits to the advertiser than the older forms of mobile billboards.
- We are not against fixed location billboards as they are vital parts of many good media plans and actually work well in conjunction with digital mobile campaigns.
- We do recommend that mobile billboard businesses include multiple mobile billboard formats in their inventory. Building a sustainable mobile billboard business and industry over the next 10-15 years requires that you have or have access to state-of-the art technology for your market.
- The success of Digital Mobile Billboards will rely on total industry involvement, consistency and standardized equipment formatting, structured rates, processes, reporting and content management.
Understanding the Digital Opportunity
Industry Explosion -The outdoor advertising industry is $6 billion + and exploding with new and creative forms of media. Digital Billboards have popped up all over the place. Over the past decade more and more large brand marketers have used mobile advertising and digital billboards. In 2009, in the face of a global economic crisis, The Digital Signage Industry is growing and posting gains of up to 44% according to Digital Signage Today . Think about that for a minute. Also take a look at Media Buyer Planner to get an idea of what is happening worldwide that will create demand for the right types of digital mobile billboards.
The Demand-We receive a high volume of calls from around the country. Every business wants and needs effective billboard advertising. Think about it…auto dealerships, home developers, furniture companies, cosmetic surgeons, restaurants, nightclubs, schools…everyone wants premium space but only few companies can afford it for the “long term” contracts that the mobile billboard operator is always pushing for. Let’s be honest, 3-6 and 9 month, 5 to 7 days per week contracts do not exist any longer and probably don’t make sense for most advertisers. Digital Mobile Billboards allow business of all types to get an affordable billboard in the best locations at the perfect times. The Digital Mobile Billboards have the capacity and technology to fill in the gaps where advertisers need speed to market, affordable pricing formats and selectable scheduling and a unique platform for connecting with an audience.
Costs To Build A Digital Mobile Billboard- If you are considering designing and building your own Digital Mobile Billboard from scratch there are several expenses you need to think about. Estimate about $90,000 to $280,000 for the L.E.D. hardware, power system, hydraulics and controller. Estimate about $100,000 for time, travel, labor, welding, shipping, parts and materials, etc.). Financing the cab and chassis is easily done and prices will vary from $600 to $2000 per month. After the equipment costs you should be prepared to spend about $40,000 to construct and maintain your marketing and sales materials. Your website, search engine optimization, brochures, business cards and media kit need to reflect the quality and uniqueness of your local services so you’ll need to have access to a talented designer for web, print and content creation for the digital ads. Figure another $25,000 to $50,000 annually if you want a national presence to target the larger brand marketers. To build it yourself you are in the $400,000 to $600,000 range before your digital mobile billboard is road-ready and able to properly service a paying customer.
For those interested in the business but don’t want to go through the process of building a digital mobile billboard, joining an affiliate program might be an option. An affiliate program can offer comprehensive entry-level and advanced programs that start at about $100,000 and go up to $400,000 or more. Affiliate programs offer financing options, standardized equipment, turn-key marketing programs, sales presentations, content management services, national sales efforts, lead generation programs and access to technical support. You can get information at www.JumboScreenRental.com/affiliates
Pricing Your Service-Rates for digital mobile billboard service range depending on how you want to operate your business and if you are operating other forms of mobile advertising. We see rates between $2500, $7500 and even $15,000 a day depending on the type of equipment, the on-site service, the venue and the duration of the campaign. Depending on your geographic location you can estimate between $20,000 and $40,000 even up to $100,000 per month from a digital mobile billboard. Pricing ads can be done by the “slot” or by exclusive basis for events. Think of a digital mobile billboard as a television station on wheels and you’ll start to see how the formula makes sense. A good first step is to do a competitive market analysis for your area.
Flexibility is key- For every billboard you see along the road there are probably 1000 other companies that would love to advertise but either can’t afford it, just want to target a specific area for a few weekends, or a specific time slot during the day or don’t know that they have better options. Digital Mobile Billboards offer advertisers the flexibility to run billboard promotions on a regular basis and to strategically place ads where their consumers are most receptive to advertising. Conventions, concerts, high traffic shopping centers, festivals, busy intersections and sporting events draw predictable traffic and our flexibility helps advertisers get to these places at the right time.
Building Relationships- Digital Mobile Billboards and JumboScreens are designed to eliminate the expenses involved with production and reduce the barriers to try the product. They are powerful and can be used for Public Service Announcements like Amber Alerts and Emergency Broadcasts immediately, without having to wait for print production. As mobile billboard operators, our goal is to provide options to the customers, do our part in Community Service and allow our advertisers to experience the results of our services. It’s just good business.
Understanding the technology-Digital Mobile Billboards require a basic understanding of a few different types of technologies. Each technology has a history and important nuances as they relate to mobile billboards. I have taken the opportunity to create a simple glossary of terms to help people understand the basics. There are many companies that make or assemble L.E.D.signs and components but in reality there are only a handful of people in the world that really know how to integrate technology into a digital mobile billboard for consistent use. Vibration, shock and power are the main issues to contend with so having someone with digital mobile experience is vital to your success. There are only a couple of people that know how to build a digital mobile billboard, operate a successful mobile billboard business and how to get advertisers. If you are really interested in exploring the digital mobile billboards as a business, timing is right because there are resources and opportunities available to you now that were not available just a year ago. We have posted a glossary of terms and also videos online at www.DigitalMobileBillboards.com and will update it on a regular basis.
I became interested in the digital mobile billboard business in 1987 while I was working for a company that made and sold L.E.D. displays in North America and South America. At that time the technology and expense for outdoor mobile applications were prohibitive. Blue L.E.D.s were just being developed and were very expensive and not very bright. Over the past 22 years I have had the great fortune to be involved with the development of the L.E.D. technology for advertising and to experiment with several theories for mobile applications. My passion for creative advertising and digital mobile billboards fueled my drive to create an advertising agency and form a mobile billboard division in 1996. Since then, we have focused our efforts on advancing technologies and processes to make digital mobile billboards an industry rather than just a business concept. I have worldwide manufacturing support and know the best and most reliable L.E.D. and LCD suppliers in the world. I have seen, heard and lived through enough technological nightmares to help clients and partners steer clear of the potholes and dangers of foreign and domestic suppliers. If you would like to share your thoughts about the digital mobile billboards, or if you need consultation for your digital mobile billboard business please e-mail us at Bret@BrandsInMotion.com or call 702-835-2034 for more information.
About the Author
