Does the idea of mixing triple sec with brandy and a dash of anisette make you nervous? Do you reach for a bottle of wine (a mere cork) or a can of beer (just flick the lid) because you're too intimidated to whip up the delicious cocktail you really, really want? Fear no more--help is here to remedy your lack of knowledge and confidence. Salvatore Calabrese, the world's top bartender, knows better than anyone how to concoct delicious combinations of spirits and cordials. And, he has a surprise for you: creating cocktails can be amazingly simple. Calabrese guides you through all the necessary equipment, a glossary of terms, presentation skills (with detailed photos showing how to make a garnish), harmonizing flavors, and, of course, superb recipes. Get out the glasses, shaker, and stirrer, and start preparing a Blue Monday (with gin, Cointreau, and soda water in a highball filled with ice), a classic Bloody Mary for brunch, a Kiss on the Lips (bourbon and apricot juice), or a Manhattan, Negroni, Seabreeze, Tequila Sunrise, and lots more. Try a few.and you'll soon become a master at mixology. About the Author Salvatore Calabrese has been mixing cocktails since he was a young man working in a bar on Italy's glorious Amalfi coast. Moving to London he quickly established himself as one of the most imaginative bartenders around. He's been Bartender of the Year, Vice President of the UK Bartenders' Guild, and a much sought after expert on Cognac, and the author of the wordwide bestsellers, Classic Cocktails, Classic After Dinner Cocktails, and Classic Summer Cocktails. He is the acclaimed Bar Manager at the posh Lanesborough Hotel, at London's Hyde Park Corner.
Cocktails is the definitive guide to entertaining with mixed drinks. It includes more than 100 recipes—ranging from the traditional to the exotic. Renowned bartender James Butler and celebrated food stylist Vicki Liley cover all the basics: from the essentials of a well-stocked bar, to fundamental glassware, shakers, and jiggers, to the latest trends in mixology. And their tips on technique—the proper way to shake, stir, blend, or build a cocktail or how to add the finishing touches—will turn anybody into a master of spirits. Ideas for hors d’oeuvres and a handful of non-alcoholic drinks are included. Fully illustrated, and in full color, this handbook to the wonderful world of cocktails will delight both the eye—and the palate.
The beer cocktail trend has been with us for several years now, and, according to a host of print and online sources, it continues to grow vigorously. Frank Bruni in The New York Times reports that beer cocktails are number-one sellers in many top establishments, such as the restaurant WD-50 in New York, and also that their subtle qualities and intriguing flavors have convinced him to rethink his own former aversion to beer-drinking. Despite the popularity of the trend, Beer Cocktails is the first book devoted to the subject. Among the fifty recipes are some classic beer cocktails that predate the trend, such as the Radler, from Bavaria; Mexico`s Michelada, a ?warm ale flip? from Colonial America; and the most famous of all, the Black & Tan. The emphasis, however, is on newer creations, both the author`s own?he is the creator of the respected blog Beyond the Shadow of a Stout (shadowofastout.com)?and ones inspired by cutting-edge bartenders from coast to coast. The four recipe chapters cover pale and American-style beers; Belgian-style beers; stouts and porters; and black and brown ales, plus a wide range of spirits and liqueurs that complement the beer bases perfectly. Front matter answers any questions that rookies or pros might have?does a beer cocktail belong in a mug or stein, or in a cocktail glass??and dozens of color photographs make these soul-warming, vibrant drinks sing on the page.
Direct from someone who knows alcohol, as a brand manager for an Israeli winery, a restaurant/bar consultant, and a certified trainer of bartenders, this collection of cocktail recipes is full of drinks for fun or serious occasions, for dates or large celebrations (there are punches you may never have heard of, and ideas for making other party-friendly drinks). The names of new drinks are often quite explicit, though this may not always enhance the romantic aspects of sharing them (does ordering a Between the Sheets create a more intoxicating atmosphere than ordering a Bellini, or is it the equivalent of a spoiler in a movie review?). Be that as it may, the variety of drinks dissected here-as well as information on ingredients, equipment, and techniques--makes it a valuable resource for anyone interested in making and/or drinking cocktails.
Tired of the same old cocktails? Looking for something new to spice up your evening? Introduce yourself to the wild and wonderful world of Asian-inspired drinks with Asian Cocktails—:you'll be glad you did! Try a Sake Mojito on for size, or the mouthwatering Hanoi Hooker, the aptly named Coriander Collins or, for the perfect after-dinner treat, the Lychee Alexander. Asian Cocktails is an exciting collection of 90 cocktails, including 10 non-alcoholic drinks and a handful of tempting bar snack recipes such as Tamari Almonds and Curry Popcorn With flavors ranging from bold to subtle, Asian Cocktails reflects the taste and style of 15 mixologists—from 5 countries—who contributed recipes to this special book. A perfectly balanced mix of old favorites and new temptations, this book is sure to make your next cocktail party a hit.
Embrace your inner Don Draper and shake up some classic drinks! Anything you can mix and pour into a glass is now termed a "cocktail," but those drinks usually pale in comparison with the truly classic cocktails. Truly Classic Cocktails returns drinkers to an age of Manhattans, Pink Ladies, Gin Fizzes, and Whisky Sours. Included with the recipes are quirky cultural facts as well as serving suggestions, what to have stocked at your bar at all times, and how to cure the inevitable hangover.
40 of the best recipes from the author's international bestseller Cool Cocktails packaged for easy reference and multiple use. Put one in your pocket and you'll be known for your excellent drinks. Study the Sidecar and master the Manhattan; pretty soon you'll be moving on to the Watermelon Martini, but whichever cocktail you fancy, these 40 cards will help you pass the bar.
Playa del Carmen, Mexico The Pinche Gringo Sports Bar
Bar Coasters
Bar coasters are generally seen as away to brand a bar or restaurant business. The idea is that your customers are drinking off of coasters that have your establishment's name on it. This is especially good for customers that you have sitting at an old long wooden bar. The bar coasters can help protect the wood from moisture which can mar it with ugly white markings.
There are a number of great ways you can put drink coasters (http://www.thirstycoasters.com/servlet/-strse-Name-Drops/Categories) to work for you. They are a great way to advertise your products and services including things like special drinks, upcoming events, bands that are playing, holiday specials and all kinds of things. They are very effective at creating brand awareness which is why beer companies have been using them for ages.
Bar coasters tend to be the same no matter who you buy them from. They are usually four inch circles or squares with round corners and they tend to be printed in four colors. Some coasters have printing on both sides. Most companies take about two weeks to print and deliver a standard order of about 1200 coasters. You can expect to pay between $300 and $500 for about 1200 orders and roughly around $400 to $500 for 2500 coasters.
Beer coasters make great bar coasters and they can help raise the revenues of your alcohol. Almost every brand of beer makes a beer coaster of one kind or another and they come in interesting shapes and sizes. You can get these as promotional items sometimes. It is a good idea to ask the beer company if they have any free before you pay for them.
The same goes for any of the drink or soda pop companies. Ask them if they are giving away any free cocktail coasters as part of a promotion. This could save you a few hundred bucks so that you don't have to purchase them.
Studies have shown that bar coasters can definitely increase your sales. Brand awareness is where it is at with these promotional items. They are also a very affordable way to advertise as one coaster can go a long way per penny spent. For instance 400 dollars can get you a tiny advertisement in a newspaper for one week or even just a weekend but the same amount of money can buy you these useful "business cards" called beverage coasters (http://www.thirstycoasters.com/servlet/-strse-1013/Clemson-University-Car-Beverage/Detail).
There are also some companies online that specialize specifically in getting you bar coasters at a cut rate price directly from breweries. The smaller breweries who specialize in making more exotic beers especially like these coasters.
If you don't like advertisements you can also get permanent drink coasters in different styles and sizes. These are usually made out of a natural wood like red wood. The red wood is usually and 3 ½ inch square and inside there is a rubber circle upon which you set the drink. The nicest of these coasters are not lacquered that heavily so you can see the beautiful natural grains in the wood.
About the Author
Sarah Martin is a freelance marketing writer based out of San Diego, CA. She specializes in travel, leisure, fine wines, and internation cuisine. For a wide selection of cocktail coasters
and other kinds of beverage coasters, please visit http://www.thirstycoasters.com/
.
