10 Places to Use Signs when Opening a Dollar Store
One of the most important tools to be used when opening a dollar store is the signs. When properly used these simple to make little advertisers really make a huge difference in dollar store sale levels, and ultimately in dollar store profits for your business. Yet it is often hard for those just starting out to understand the true potential, and even where to place signage. But don’t worry. In this article I present 10 places to use signs in your store.
#1) On the walls insider your store. Welcome everyone who enters with a sign lettered on the back of your store. Don’t forget to add a thank you sign directly over the exit doors.
#2) On the windows of your store. Focus first on windows running along the front of your store. Next add signage on windows facing all high-traffic routes. This starts with simple open and closed signs and builds from there. Add hours of operation signage and even seasonal banners to spice things up when opening a dollar store.
#3) Hang signs from the ceiling. These can state what items can be found in the various aisles of your store. They can help note holidays and other events. They can also be used to add a splash of color to your store.
#4) Signs will add to dollar store sales made on end caps. Make it a practice when opening a dollar store to always add signage to your end cap displays. As noted sales will grow, but more important, so too will your dollar store profits.
#5) Always add signs to bulk displays on your store. It doesn’t require a huge sign to make an impact. A well positioned sign explaining what’s in the display and the pricing will have a major impact by attracting attention and generating dollar store sales for you.
#6) Your store checkout area is another important place for signs. While customers await the finalization of their purchases many will be attracted to items on display around the cash registers. The added sales mount up and so too will dollar store profits for your business.
#7) Always add signs to newly displayed hot selling merchandise. Make it a standard practice to include signage with all newly arrived hot selling items being placed on display. Once again the attention grabbing ability of the signs will pay dividends for your business.
#8) Add sandwich signs outside the front of your store. Use them to note specials, newly arrived merchandise and other changes in your store. The signs attract attention and the specials call shoppers to enter your store.
#9) The entry doors of your store are a prime location for signs. While care needs to be taken not block the view of those entering and exiting, this is the one place everyone who enters your store sees. Use this space accordingly by posting announcements of current and upcoming events and sales and other important notices.
#10) Last but not least; have a person carry a sign pointing the way to your store. This simple step can result in many first-time shoppers coming to your store. While many spend little their first trip, those who had a good experience will return and spend much more during their second visit. Watch your dollar store sale levels and your dollar store profits climb when you consistently utilize this strategy.
To your success when opening a dollar store!
About the Author
Want the best ideas to earn from your dollar store business? Check out "Tactics to Add Streams of Income to Your Dollar Store Business" at www.OpeningADollarStore.com. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
