http://www.neonlightssigns.info/beer-promotional/
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50 Large 32 Oz Beer Mugs Printed Silk Screened Promotional Printing Personalized |  |
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US $150.00 | 7d 11h 5m |
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Beer Promotional
Should the Brewers go back to their old style?
Their old style is better and way more iconic. The fans seem to think so too; whenever I go to a Brewer game it always seems like more people are wearing that classic glove logo. I don't think a change to the old powder blues would be necessary, but the brewers should consider going back to something like their 1990 look:
http://upload.wikimedia.org/wikipedia/en/3/3b/Al_1990_milwaukee.png
I'm not a fan of the Brewers current uniforms at all, even with the team name and all the hat just looks like some promotional hat for a beer. Bring the old style back for good!
they wear it at friday home games so they wear it sometimes. I like the old uniforms better two. It would be better if they wore them home games 2 times a week.
I do not like the beer thing either.
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50 Large 32 Oz Beer Mugs Printed Silk Screened Promotional Printing Personalized | |
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US $150.00 | 7d 11h 5m |
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Pale Blue Moon Ale Neon Light Beer Bar Sign NEW RARE! Promotional Advertising | |
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US $249.99 | 6d 18h 57m |
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Beer $15 Beer |
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Sport, Beer, and Gender : Promotional Culture and Contemporary Social Life $97.45 No Synopsis Available |
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Promotional Kit(Pack of 1) $20.99 Promotional Kit |
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Sport, Beer, and Gender (Paperback) $63.01 Wenner (communication and ethics, U. of Iowa) and Jackson (physical education, U. of Illinois) present fourteen essays from scholars in disciplines including sociology, gender studies, telecommunications, and physical education examining, on a global scale, the nexus of sport, beer, and gender and its relationship to the promotional strategies of beer companies. The essays are organized under the broad themes of institutions and production, texts and representation, and consumption and reception. Many consider the three title topics as they intersect in a specific region or sub-culture, including Australia and New Zealand, Africa (particularly the advertising practices of the Guinness brand in that area), youth culture in Latin America, and football culture in the US. Additional topics include gender and sport in post WWII magazine advertising for beer, the ethos of beer commercials, negative humor in Super Bowl ads, and promotion and prevention of drinking in US college sports, among others. Annotation )2009 Book News, Inc., Portland, OR (booknews.com) |
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Zippo Lighter Beer Is Yummy High Polish Chrome $36.8 Zippo Lighter Beer Is Yummy High Polish Chrome is available from jewelbasket.com for only $32.00. Buy now and save. Jewelbasket offers the best value on Gifts & Corporate Promotional Gifts, jewelry and gifts. |
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Banner-001 Redcat Promotional Banner $47 Redcat Promotional Banner |
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Asahi Super Dry Beer Promo
The Best Promotion Ever – the Unique Way of Promotion
I am constantly asking "what is the best promotion you have seen". There are many to choose from, but there is one that really stands out.
Unfortunately I can't lay claim to it, but it was a cracker of a promotion!
The Boony Doll
Summer for a red blooded male in Australia means two things "beer & cricket" and not necessarily in that order. So it's no wonder that when brewing icon Fosters wanted to increase sales on their popular beer brand "VB" (also know as Victoria Bitter) that they targeted a cricket based theme.
The promotion revolved around a talking figurine called "The Boony Doll". "Boony", for those not familiar with cricket, was an Australian Cricket
player named David Boon who had a cult like following. Tough as nails, and could drink like a fish. Not a game would go by with out a chant going up in his honour. "Boooo-nee...Booooo-neee...Booo-neee" the crowd would cry. Apart from being a talented batsman, his true claim to fame was when he allegedly consumed 52 cans of beer whilst traveling with the team from Sydney to London (generally a 28 to 30 hour journey). Admittedly this was in the days when being called a professional sportsman meant that your bricklaying boss would give you an extra hour off each week to go to training!
So it's no wonder that when Fosters had a choice to pick just one Australian cricket player to front their campaign, that it would be Boony. The dolls.ummmm I mean "figurines" (sorry Boony!) were manufactured by a company called Veil Technologies based in the USA. The bottom line was that it ticked all the boxes: The consumers wanted the item (demand was so high that one was auctioned for A$222.50 on EBay). You had to purchase the product to get the doll.sorry.I of course meant "figurine". The product tied into psyche of the consumer. The promotion generated not only media awareness, but huge amounts of word of mouth.
The product itself also placed consumers in front of the TV to watch (wait for it) VB ads! Talk about a double whammy. It directly increased sales (over 20% increase, which is phenomenal). The promotion was self funding (i.e. consumers had to buy 3 cartons first, or buy 1 carton and pay the difference). So here's to you Boony, cheers mate you have given all of us in the promotions game something to think about.
So if you are looking for an award winning promotion, then don't hesitate to give us a call or start your journey at our industry leading website
www.brandable.com.au we know what works!
Paul Riddett
For more information http://www.brandable.com.au/
About the Author
Paul Riddett is a Chief Brandologist at brandable. Paul has degree in management and is responsible for the management of the brandable.
