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Beer Bar Whisky

How common is the Whiskey Sour?
Hey,
Usually I drink beer, but this year I'm going to try more drinks just to see what I like. I would like to try a Whiskey Sour..but my question is if I walked into a bar..what are the chances I will get a blank stare back when I order a whiskey sour? is it a fairly popular drink? I hate blank stares.
Thanks guys.
Second question..is the Manhattan still popular? I've wanted to try one of those since I saw the Simpsons episode with the Mafia in it.
It's quite popular, and you'll have no issues at any bar.
That said, you probably won't get a good whiskey sour, for reasons I shall explain.
In the old days, a whiskey sour was made to order, using simple syrup, lemon juice and egg white. Salmonella fears killed the egg white, and speed and cost killed the lemon juice, and to fill the void most bars use pre-made sour mix, which is mostly high fructose corn syrup and citric acid. The results are not good, but if you've never had a real one, you wouldn't know to compare. That's why I usually go with bourbon and Coke instead of a sour, but either way, you'll get no blank stares.
And one other thing; ask for a bourbon sour instead of a whiskey sour. I don't want to get into too much detail, but bourbon is a unique variety of whiskey. If you don't specify, you may get bourbon, you may not. (and to be honest, even if you specify bourbon, you might not end up with it)
Bars use "rail" or "well" drinks for common cocktails. These aren't generally really good products, just average ones. Aristocrat, Burnett's things along those lines. Blended whiskey is really, really cheap to make - much cheaper than bourbon, because it contains neutral spirit...dang it, I'm getting more detailed than I wanted to....all I'm trying to say is that there are fairly strict regulations about bourbon, and even cheap ones are pretty good, so it's worth asking for.
Also, I'm seeing some answers regarding Amaretto sours. Completely different drink, and honestly, quite girly (if you care about that sort of thing).
Amaretto is an almond flavored liqueur - a sweet, syrupy, low alcohol concoction. It would make a decent after dinner cocktail, but that's about it.
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Dustineyes - Beer Whiskey and Bar
Alcoholic Drinks in Austria
Alcoholic Drinks in Austria
Alcoholic Drinks in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.( http://www.bharatbook.com/detail.asp?id=23847&rt=Alcoholic-Drinks-in-Austria.html )
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Good growth due to rising income levels
The Austrian economy saw good growth during the review period, boosting consumers’ income levels. Growth was strongest in less-developed areas, particularly with a premium positioning. Within wine, for example, still rosé wine and champagne saw the strongest growth. Beer is fairly mature but benefited from a growing interest in niches such as dark beer and stout, along with the widening range of microbrewery beer and limited edition products on offer. Generally, consumers became more discerning but also more adventurous in their choices. In spirits, interest in premium products for example fuelled growth in blended Scotch whisky, while the growing popularity of cocktails at home and in bars drove growth in tequila, white rum, cream-based liqueurs and particularly vodka.
Domestic brands showed a good performance
Domestic products performed strongly across alcoholic drinks in 2008. Austrian consumers are typically enthusiastic about Austrian products and have faith in their quality, particularly where there is a long tradition of production. This trend was especially noticeable in wine and RTDs/high-strength premixes. Austria is a country with a long tradition in viniculture and its wine is popular in Austria as well as abroad. Growth in RTDs/high-strength premixes was meanwhile driven almost entirely by malt-based RTDs towards the end of the review period, with this comprising only radler. Radler is a blend of lemonade with beer, typically using strong local beer brands such as Brau-Union’s Puntigamer. Beer also benefited from this trend, with the growing number of microbreweries boosting interest in dark beer and stout. Cider/perry is meanwhile almost exclusively domestic with artisanal production, while domestic brands also performed well in liqueurs.
Strong brewers in lead
Beer is the least fragmented area of alcoholic drinks, with the bulk of sales controlled by Brau-Union and Stieglbrauerei. With beer also dominating overall sales of alcoholic drinks, these players thus enjoy a strong lead. The leading beer players also benefited from their presence in dynamic malt-based RTDs, which supported their shares towards the end of the review period. Wine and spirits meanwhile remains fairly fragmented, with a large number of small players. Cider/perry is meanwhile dominated by artisanal production, with no clear leaders.
Price-sensitive consumers seek out off-trade bargains
Supermarkets/hypermarkets continued to be the most significant off-trade channel for alcoholic drinks, accounting for a dominant share. After losing some share to discounters at the start of the review period, supermarkets/hypermarkets also regained share in 2008 thanks to the increasing use of price promotions. Discounters continued to be the most dynamic channel, however, appealing to increasingly price-sensitive consumers by offering a wide range at low prices.
Stronger growth ahead thanks to domestic innovation
Alcoholic drinks is expected to see stronger growth during the forecast period than that seen during the review period, with this due to strong investment in new product development and marketing by leading domestic players. The leading breweries are expected to be particularly effective in driving sales growth, with new product development and promotion set to rejuvenate sales in domestic premium lager and domestic standard lager, along with supporting strong growth in malt-based RTDs. However, microbreweries are also expected to be significant in driving growth. Domestic wine producers are also expected to focus on new product development and to explore less-developed niches such as still rosé wine.
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